Our Feature on Lifestyle Journal Man of Style | Expert Framers

Josh took some time to chat with us about our love of art, framing and about FRAMING TO A T.

MAN OF STYLE: AS A QUALITY, CUSTOM FRAMER, HOW IMPORTANT IS CRAFTSMANSHIP TO YOU?

FRAMING TO A T: Craftsmanship is integral in protecting and preserving artworks, photography and artful objects. Our team of picture framers are all qualified, learning our trade and specific techniques to produce a beautifully made framed product.

We don’t cut corners to cut costs, we only use quality materials and our Design Consultants in store create frame designs that are thoughtful and considered to ensure our customers’ art is cared for with well-designed framing.

MOS: WHEN PEOPLE ARE LOOKING FOR A PIECE OF ART AND A FRAME TO MATCH FOR THEIR HOME, WHAT ARE SOME TIPS YOU CAN OFFER TO DO SO IN A WAY THAT’S EFFECTIVE, EFFORTLESS AND STYLISH?

FTAT: There are so many beautiful avenues for discovering and sourcing art and inspiration. With art prints, photography and original art of diverse styles filling our digital and social media, there has never before been such a selection of quality art to unearth.

You may find a style of art or artist’s work as seen in a store, magazine, on a design website or even via social media. 

Many of our customers source art they love through these mediums and bring their purchase in-store to FRAMING TO A T for custom framing. Selecting custom framing for an artwork or photographic print is such an exciting process in completing your art purchase or art piece. We recommend seeking advice from professionals to create a custom framing design that complements the art piece, that works with your home and suits your personal style.

We feel very strongly about shopping consciously and with purpose, from everyday choices, to where your art is sourced and how the framing is produced.

MOS: WHAT’S THE MOST IMPORTANT THING TO CONSIDER WHEN SELECTING ARTWORK FOR YOUR HOME?

FTAT: Choosing art for your home is one of our favourite aspects of interior decorating. An artwork brings personality and style to a space. We believe an artwork should be a piece that really speaks to you; a piece that sparks an emotion or memory and makes an impression.

There is no rule to follow as to when you purchase your artwork; in fact, an artwork can often be the inspiration for decorating and styling a whole space.

If you have multiple pieces that you love, we recommend placement on the wall in a gallery-style installation, rather than having many art pieces on every wall. Size of the artwork and framing is important for the balance of a space, as well as the installation and placement of the art. This is another aspect we love to assist our customers with to ensure an art-filled space flows beautifully.

MOS: TELL US ABOUT YOUR SLIM AARONS OFFERINGS: HAS THIS BEEN A POPULAR CHOICE FOR HOMEOWNERS LOOKING TO ADD A SPLASH OF ASPIRATIONAL STYLE TO THEIR HOME?

FTAT: Absolutely! Slim Aarons was among his generation’s most influential photographers. His works span from the 1950s through to the 1980s, always in his typical style of playful, fun, vibrant and candid photography.

If we can’t escape for a European summer or holiday abroad, we love that Slim Aarons’ photography has the ability to transport us across the world through a beautiful stretch in time to spectacular locations. Over the decades of photographing beautiful people in exquisite places across the world, we love seeing the way the fashion and style changes in front of Slim Aarons’ lens.

At FRAMING TO A T, we have the complete Slim Aarons archives available exclusively to us, which are owned and housed by Getty Images.

These beautiful photographs are authorised and printed on demand in London from the original negative and of course, are finished with beautiful custom framing by our team.

MOS: ARE THERE ANY MISCONCEPTIONS ABOUT FRAMING ART? WOULD YOU SAY FRAMES ARE ALMOST AS IMPORTANT AS THE ARTWORK THEMSELVES?

FTAT: A beautifully framed artwork can absolutely transform the tone, mood and style in a space. Some people are nervous at the idea of framing their artwork or photography with the concern that a frame may take away from the art itself. This is not the case if the frame size, design, colour and texture is chosen to complement the artwork and not compete with it.

We strongly feel the frame design can make or break a piece, from the simplest of art prints to the most expensive original art investment. Not only is custom framing going to protect your art, but it is much more polished and ‘finished’ when hanging on your wall.

MOS: WHEN PEOPLE ARE LOOKING FOR A PIECE OF ART FOR THEIR HOME, WHAT ARE SOME TIPS YOU CAN OFFER TO DO SO IN A WAY THAT’S EFFECTIVE, EFFORTLESS AND STYLISH?

FTAT: With art prints, photography and original art of diverse styles filling our digital and social media, there has never before been such a selection of quality art to unearth. You may find a style of art or artist’s work as seen in a store, magazine, on a design website or even via social media. Many of our customers source art they love through these mediums and bring their purchase in-store to FRAMING TO A T for custom framing.

Selecting custom framing for an artwork or photographic print is such an exciting process in completing your art purchase or art piece. We recommend seeking advice from professionals to create a custom framing design that complements the art piece, that works with your home and suits your personal style. We feel very strongly about shopping consciously and with purpose, from everyday choices, to where your art is sourced and how the framing is produced.

Get in touch to ask us about sourcing or framing an artwork for your interiors, or shop from our selection of wall art online and in store.